100% Pure Review

For my 2017 New Year’s Resolution I determined to spend the year replacing all of my normal bath, beauty, and other household items with Cruelty Free alternatives. Extra points of the products were all natural and/or Vegan. The idea was that as I ran out of products, I would start trying Cruelty Free options.

It was an interesting year, as I discovered that I have very sensitive skin, particularly on my face. I tried a wide range of Cruelty Free and natural products, most of which either didn’t really work to my liking, or caused irritation. I started out with more affordable brands, but eventually had to work my way up the cost spectrum a bit to find something that works. But I’ve always been taught that you get what you pay for. Not to say there aren’t affordable, even cheap, products and goods that are better than their pricier counterparts. However, sometimes it is better to invest more in something that is higher quality and will serve you better, longer.

I’m happy to say that I have found a brand that is both Cruelty Free and all natural, and most of the products I’ve tried are amazing! The cost is middle of the road. It isn’t drug store cheap, but it also isn’t full luxury either. I used Clinique for a long time and loved it. With this new brand I’m spending around the same amount of money at around the same frequency, but I actually like these products more. And believe me, I was a Clinique loyalist for a long time.

100% Pure uses all natural, organic, vegan ingredients. They use plant-based pigments, usually from fruits and vegetables, and the fragrances are all natural, usually from essential oils. They are of course Cruelty Free, and their ingredient lists are so simple and wholesome that you could probably eat the products without any concerns. Not that it’s recommended, but just saying, that’s how natural and plant-based it all is. They also focus, as a company, on sustainability and environmental responsibility, as well as giving back to the community.

I mentioned a while back that I might do a full post reviewing the brand and the products I’ve tried, and this is it. A review of all 100% Pure products I’ve tried so far and my honest opinions about them. This isn’t sponsored or anything, it’s just the opinion of a happy customer, who has for the most part been very impressed with the products I’ve purchased.

Skin Care

  1. Tomato Lycopene SPF 20 Moisturizer – I’m on the fence about this product. I think as an SPF, it works really well. It doesn’t irritate my face or cause breakouts. However, it is pasty white. So you can’t overdo the application without looking a little ghostly. And that’s coming from a pale porcelain skin tone. I’m usually somewhere in the first 3 shades with makeup. So if you have any sort of deeper skin tone, this might not be the best product, at least used on it’s own.
  2. Restorative Sea Culture Hydrating Toner – I’m on my second bottle of this now and I’m in love. This toner is so refreshing and moisturizing, but not too moisturizing. It’s nice and balancing, and makes my skin feel so good. Highly recommend.
  3. Hydra Drench Cream – This is a really lovely moisturizer. I was thinking about not re-odering it, because I’ve been using my essential oils and carrier oils a lot more. But considering that the weather is turning and winter is around the corner, I will probably re-oder so I have that extra boost of moisture hitting my skin every day. I know I’ll need it during the colder months. This is a very moisturizing product, but again, doesn’t clog pores or cause breakouts.
  4. Fermented Rice Water Cleanser – I wasn’t a huge fan of this product. It did brighten my skin, but I don’t feel it cleaned my face very well. It definitely didn’t take off my makeup or leave my feeling ready for a toner and moisturizer. I did try using this in the morning, when I wasn’t needing as deep of a clean, but I also feel it left a bit of a residue on my skin. Depending on what you’re looking for in a cleanser, this might be a good choice, but for me it didn’t check all of the necessary boxes.
  5. Charcoal Clay Cleanser – I love this cleanser. It makes a bit of a mess, but it cleans my skin so well. It’s not dehydrating in any way, but still leaves the skin feeling clean and ready for moisturizer. I was going to repurchase this, but they were sold out at the time, so I tried something different.
  6. Acai Pulp Facial Scrub – I’m really enjoying this scrub. I keep it in my shower and exfoliate whenever I’m in there. The pulp is small and gentle, but you can still feel the scrub. I don’t like using sand paper but I also need to be able to feel that it’s doing something. This is perfect.
  7. Coffee Bean Caffeine Eye Cream – This was in a previous Monthly Favorites post because I can’t get enough of this eye cream. It’s probably the smell that gets me most, but the cream itself is great and really helps my eye area. It brightens, plumps (not in the puffy way), and my eye makeup goes on so smoothly with this applied underneath. If you only try one thing, try this product! Also the 0.3 fl. oz. bottle has lasted me 2 months so far. I can tell I’m getting close to re-ordering, but a little goes so far, so it’s well worth the price in my opinion.
  8. Lavender Butter Soap – Honestly, I don’t love this product. I’m still trying to get into bar soap (working on eliminating the plastic packaging of other soaps), so that could be part of it. The scent isn’t what I was expecting. It smells sort of old-lady-ish, if that makes sense. Not as fresh a scent as I was hoping for. However, as far as bar soap goes, it’s decent. Not too drying.


  1. Fruit Pigmented Tinted Moisturizer – They didn’t have my shade in the BB Cream, so I tried this 4 pack instead. It was hard to match my skin tone, and I wasn’t able to do that with this 4 pack, so I wasn’t able to wear it all day. It applied alright, but didn’t blow me away. I noticed they are expanding their shade range on some other foundation formulas, so I’m hoping there will be a wider range across all products. I’ll keep you posted if I try anything else.
  2. Fruit Pigmented Cream Foundation – Again, I had tone matching issues with this as well. They seem to be perpetually out of the shade I think I am. I did wear this once or twice. It broke up on my skin a bit, but that could be because I used an oil serum underneath. I hope to try this again with more success, but will let you know.
  3. Maracuja Mascara – If you like thicker, layerable mascara, this is a gem! It’s a little clumpy, but sometimes that’s the look I’m going for. Their mascaras are not water proof, so I didn’t get a little bit of transfer on my lower, outer lash line. This is normal for me with non-waterproof formulas, so is what it is. I can tell that the maracuja oil in this formula helped condition my lashes with wear.
  4. Fruit Pigmented Ultra Lengthening Mascara – I’m in love with the Blueberry shade. I am blessed with really long, perfectly curled eye lashes. I’m blonde, however, so you can’t tell unless I have mascara on. This is the perfect my-lashes-but-better mascara. It’s lengthening and gives definition, but without any clumping or heaviness. It’s a very minimalist look, but I find myself reaching for this one more than the Maracuja formula.
  5. Fruit Pigmented Better Naked Palette – I got this as a gift with purchase a while back. It didn’t knock my socks off, but I’m still using it. My only criticism is that all of the eye shadows are shimmers. It would have been nice to have one matte color. But the shades are pretty and not overly pigmented, which works well for me. I might try a few of their single pot shadows in the future.

I also got 2 of their brushes with purchase. I haven’t tried both, nor have I tried them on other non 100% Pure products. The one I’ve tried works well enough for my uses.

One of the biggest complaints about 100% Pure is their shade range and their inventory. I feel like they are out of products way more frequently than they should be. It’s frustrating if you are out of something, want to re-order, but have to wait a few weeks for restock. I also haven’t gotten the notification emails I requested when a product I want restocks.

Overall though I have been really happy with the products I’ve purchased. I will definitely keep using some of these products, and keep trying new ones. Look for new additions in upcoming Monthly Favorites. And let me know if you have any questions. I found the reviews on their website to be pretty accurate and helpful (if you read more than 1-2 for each product).



Currently listening to: The new Gregory Alan Isakov album Evening Machines.

Currently drinking: Mulled cider with whisky.


All Natural Beauty Body Cruelty Free Lifestyle Products Vegan

Whitney View All →

Hello! I’m Whitney and this is my home for all things food and life.

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